Evaluating PurifyData’s Effectiveness for CRM Data Hygiene: A Case Study
Like many fast-scaling SaaS companies, we relied on a wide array of disconnected tools to manage sales and marketing data. But after a few chaotic years of rapid customer acquisition, our CRM records became plagued with messy duplicates, incorrect data and incomplete information that impaired targeting. With a strategic shift towards optimizing lifecycle marketing, we […]
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